Targeted online marketing

With click-through rates barely pushing half of one percent, online marketers have been looking for new ways to engage the surfing public. And now the future of interactive marketing may be coming to a computer monitor near you, and sooner than you think. Remember the Tom Cruise character in Minority Report? As he ran through the terminal, interactive advertisements called out to him by name. Now a company called Dotomi will be rolling out an ad service that will track users as they surf, and deliver personalized, targeted ads. So, what do you think...is it worth not having to wade through ads that have no connection to your personal habits and preferences...or is it too much of an invasion of your privacy? It seems like that has become the tradeoff...the best interactive media experiences require that you give up personal data in order to have a richer interactive experience.